- Describe your company in one paragraph.
Eduardo Ulloa Villar, Sole Proprietor, and team operating under the commercial brand Novatechs, is an AI boutique focused on building real-world AI products and solutions. The work centres on generative AI, agentic systems and product development, carefully selecting projects where advanced AI can deliver tangible results.
It operates through a distributed network of specialised collaborators across AI, software engineering, data and product, enabling fast execution and efficient delivery. This model allows Novatech to stay close to the state of the art while focusing on building practical solutions that can be directly deployed and used.
- What challenge are you addressing under the O-CEI Horizon’s first Open Call, and how is your proposal relevant to the challenge?
A key challenge in energy flexibility is understanding how people actually think, decide and behave when interacting with energy systems. While technical infrastructures and optimisation models are advancing, there is still no reliable way to capture user preferences, opinions and constraints in a format that can be consistently used.
As a result, behavioural data is often fragmented, hard to compare and difficult to integrate into decision-making processes, which limits the effectiveness of flexibility programmes and system design.
FlexPulse-EU addresses this gap by providing a structured way to capture and use behavioural information. It allows stakeholders to define what they want to understand and generates consistent, usable outputs that reflect how users actually behave, in a privacy-preserving and consent-based manner.
This makes behavioural data easier to interpret and integrate, enabling stakeholders to incorporate real user perspectives into flexibility programmes, modelling and system design without requiring complex technical integration.
- What is the expected impact of your proposal?
FlexPulse-EU makes it possible to better understand and model how people interact with energy systems in a practical and usable way.
Instead of relying on assumptions or fragmented data, stakeholders can capture behavioural insights and use them to support more informed decisions. This helps design flexibility programmes that are better aligned with how people actually think and act, rather than how systems assume they should behave.
In practice, this enables behavioural data to be used to guide decision-making, improve programme design and adapt systems to real usage patterns. It also allows this information to be transformed into structured inputs that can support modelling, optimisation and machine learning processes, while following privacy-by-design principles.
Within Pilot 1, this provides a clear way to validate approaches using behavioural insights. At the same time, FlexPulse-EU is being developed as a SaaS solution, allowing stakeholders to continuously generate and use this type of data as a supporting input for decision-making and system optimisation.
Website: https://www.novatechs.es/
